VARIABLE DATA
One fairly new product is Variable Data. This process allows us to
place your customers name directly on the mailed piece.
Not in a address area, but actually a part of the artwork.
Imagine you (John Smith) get your mail, and sift through all the boring postcards selling restaurant coupons, carpet cleaning....... and then BAM! There is your name in big bold letters on a postcard.
There is a huge street sign on the front that says "John Smith Rd". It doesn't matter what you are selling, the customer WILL read it. They think you actually designed a card specifically for them.
Imagine you (John Smith) get your mail, and sift through all the boring postcards selling restaurant coupons, carpet cleaning....... and then BAM! There is your name in big bold letters on a postcard.
There is a huge street sign on the front that says "John Smith Rd". It doesn't matter what you are selling, the customer WILL read it. They think you actually designed a card specifically for them.